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Table snippets seem like a great idea, there are so many searches where the answer I really want is a table with some well organized information. However in our study we found that tables appear as featured snippets only about 3% of the time and they seem to be showing less and less often. Why…
Because winning the featured snippet is so valuable and so powerful, it makes a lot of sense to make multiple attempts. We do that by creating more than one answer target in a single blog post. An answered target is content that is an answer that we formatted and written in a way to make…
Now let’s talk about featured snippet types and how to win them with answer targets. A paragraph-style featured snippet is the most common type in our study. We found that exactly 50% of all featured snippets were paragraph snippets, and winning those snippets regularly requires writing and formatting your answer target the right way. Here…
Video snippets are when Google presents a video and highlights a suggested clip from that video that answers the searchers question. What we found in our study was that these make up about 16% of snippets for information searches. The length of the video itself didn’t matter in whether or not it was selected for…
8:00 AM – 9:00 AM: Breakfast and Getting Ready The day can start with a healthy breakfast and getting ready for the day ahead. 9:00 AM – 10:00 AM: Language Arts This can include reading comprehension, writing exercises, spelling, and grammar. Reading books, writing short stories or essays, and practicing handwriting could be part of…
When creating your answer target, it’s easy to make some really big mistakes that could prevent it from being chosen as a featured snippet. Every answer target absolutely must meet these three criteria. One, they must be able to stand alone. If the answer requires additional context, it won’t work as a featured snippet. If…