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Video snippets are when Google presents a video and highlights a suggested clip from that video that answers the searchers question. What we found in our study was that these make up about 16% of snippets for information searches. The length of the video itself didn’t matter in whether or not it was selected for…
List type featured snippets are the second most prevalent format. 27% of all Google search result pages that contain a snippet use the list format. List style snippets are generally shown in how-to searches where a list of steps is requested or when a searcher is looking for a list of ideas, tips, examples, or…
Now let’s talk about featured snippet types and how to win them with answer targets. A paragraph-style featured snippet is the most common type in our study. We found that exactly 50% of all featured snippets were paragraph snippets, and winning those snippets regularly requires writing and formatting your answer target the right way. Here…
When creating your answer target, it’s easy to make some really big mistakes that could prevent it from being chosen as a featured snippet. Every answer target absolutely must meet these three criteria. One, they must be able to stand alone. If the answer requires additional context, it won’t work as a featured snippet. If…
You recall that earlier in this course we mentioned that the general FAQ Page is used to win many Google snippets. One of the reasons is that an FAQ page states the question first and then the answer immediately following. The question right before the answer signifies to Google through the context that the answer…
Because winning the featured snippet is so valuable and so powerful, it makes a lot of sense to make multiple attempts. We do that by creating more than one answer target in a single blog post. An answered target is content that is an answer that we formatted and written in a way to make…