Author: Frank.H

You recall that earlier in this course we mentioned that the general FAQ Page is used to win many Google snippets. One of the reasons is that an FAQ page states the question first and then the answer immediately following.  The question right before the answer signifies to Google through the context that the answer…

Because winning the featured snippet is so valuable and so powerful, it makes a lot of sense to make multiple attempts. We do that by creating more than one answer target in a single blog post. An answered target is content that is an answer that we formatted and written in a way to make…