Set the context of your answering paragraph
You recall that earlier in this course we mentioned that the general FAQ Page is used to win many Google snippets. One of the reasons is that an FAQ page states the question first and then the answer immediately following. The question right before the answer signifies to Google through the context that the answer is coming next. In fact, we used to teach that bloggers should restate the question immediately before answering it. But as Google’s AI has improved, this is not proved necessary.
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